SUGAR DADDY AWARENESS CHALLENGE; BOTSWANA
PROVEN INTERVENTION TO BE DISTRIBUTED
Sugar daddy awareness classes.
Learn more about the Sugar Daddy Awareness Challenge and how a simple, one-hour “sugar daddy awareness” training could help countless girls avoid pregnancy while still in school, which can lead to entrenched poverty, and build a better life.
DISTRIBUTION MODEL INNOVATION
As of 2011, Botswana had the second highest rate of HIV in the world. Despite numerous condom programs, free anti-retroviral drugs, national curricula emphasizing abstinence and other efforts to curb the spread of HIV, the disease remains pervasive.
Youth Impact (who won D-Prize as “Young 1ove” before changing their name) uses a four-pronged approach to connect youth to life-saving information about HIV. First, they find HIV education programs that work. Second, they centralize materials from effective programs on the website and at headquarters in Gaborone, Botswana. Third, they disseminate with four central approaches to remain effective: top down, grass roots, mass media, and institutional. Finally, they measure impact by making HIV surveys and assessments available and helping to administer them.
Youth Impact will scale the sugar daddy curriculum across Botswana, starting in Gaborone and selected villages, with a plan to reach 200 schools between March and May, 2014. In addition to making a suite of proven materials, they will also crunch the numbers. Their team has produced graphs from existing national HIV data in Botswana and they will supplement the sugar daddy material and make it relevant to the Botswana context.
PILOT AND SCALING GOALS
Reach 200 schools during the three month pilot phase
Reach 500 schools at the end of year 1
Conduct 2,000 sugar daddy workshops by the end of year 1
Decrease teenage pregnancy by 40% by the end of year 2
Decreasing HIV by 15% by the end of year 2
FOUNDING TEAM
Noam Angrist - Co-founder & Executive Director
Moitshepi Matsheng - Co-founder & Managing Director