Impact Sync

ROAD SAFETY CHALLENGE; Ghana

PROVEN INTERVENTION TO BE DISTRIBUTED

Proven sticker model to reduce reckless driving and road traffic crashes.

Learn more about the Road Safety Challenge and how an evidence-based campaign targeting unsafe driving by public taxis can reduce road deaths.

DISTRIBUTION MODEL INNOVATION

Impact Sync advocates for sustainable and safe cities through a collaborative approach between communities and various stakeholders.

The model uses a 3 phase approach where they leverage community engagement to curate messages which resonate with commuters. The messages are then adapted into stickers to be distributed in Trotros (mini buses) across Accra through driver organizations and insurance companies.

Impact Sync’s strategic partnership with TroTro Diaries gives them access to the transport operators unions and the largest public transportation community in Ghana.

PILOT AND SCALING GOALS

• Using an integrated communication approach, reach 5000 unique beneficiaries within the first three months.

• Directly distribute 1000 stickers within three months.

• Raise an additional $5000 worth of support from new donors and partners within the pilot phase.

FOUNDING TEAM

Akosua Afriyie Osei-Appaw - Team Lead

Yaw Tweneboah Kodua Odoom - Technical Lead

SCI Smart City Development Initiative Limited

ROAD SAFETY CHALLENGE; UGANDA

PROVEN INTERVENTION TO BE DISTRIBUTED

Proven sticker model to reduce reckless driving and road traffic crashes.

Learn more about the Road Safety Challenge and how an evidence-based campaign targeting unsafe driving by public taxis can reduce road deaths.

DISTRIBUTION MODEL INNOVATION

Smart City Initiatives Uganda is an NGO that develops, promotes and scales-up cost-effective interventions to improve road safety.

SCI Smart City Development Initiative Limited is implementing the proven sticker model to reduce Road Traffic Crashes (RTCs) within the Great Kampala Metropolitan Area (GKMA) and other cities in Uganda. The stickers are designed with image-aids, 2d cartoons, and evocative messages in English and local languages, and are placed inside taxis, on boda-bodas, and at the back of the helmets to empower passengers to speak up to their drivers against dangerous driving.

SCI was founded in 2021 by Yusuf Kyambadde as the Director, Sharon Bayiga Natukunda as the Project Officer, Paul Maurice Ggowa as the Strategic Information Adviser, and Tony Otim whose is in charge of Monitoring and Evaluation.

PILOT AND SCALING GOALS

• Reach out to approximately 4000 taxi drivers (approx. 1000 drivers per taxi park), 1000 Boda-Boda riders with stickers by the end of three months

• Reach out to 10,000 taxis and 2500 boda-bodas, hence reducing the proportion of RTCs by nearly 24% in the Central, Kampala, Kampala Capital City Centre (KCCC) by the end of Year 1

• Reach out to 25,000 taxis and 6250 boda-bodas, hence reducing the proportion of RTCs by approximately 48% in GKMA by the end of Year 2

FOUNDING TEAM

Yusuf Kyambadde - Founder and Director

Sharon Bayiga Natukunda - Co-Founder Project Officer

Paul Maurice Ggowa - Strategic Information Officer

Otim Tony - Monitoring and Evaluation Officer