ROAD SAFETY CHALLENGE; UGANDA
PROVEN INTERVENTION TO BE DISTRIBUTED
Proven sticker model to reduce reckless driving and road traffic crashes.
Learn more about the Road Safety Challenge and how an evidence-based campaign targeting unsafe driving by public taxis can reduce road deaths.
DISTRIBUTION MODEL INNOVATION
Smart City Initiatives Uganda is an NGO that develops, promotes and scales-up cost-effective interventions to improve road safety.
SCI Smart City Development Initiative Limited is implementing the proven sticker model to reduce Road Traffic Crashes (RTCs) within the Great Kampala Metropolitan Area (GKMA) and other cities in Uganda. The stickers are designed with image-aids, 2d cartoons, and evocative messages in English and local languages, and are placed inside taxis, on boda-bodas, and at the back of the helmets to empower passengers to speak up to their drivers against dangerous driving.
SCI was founded in 2021 by Yusuf Kyambadde as the Director, Sharon Bayiga Natukunda as the Project Officer, Paul Maurice Ggowa as the Strategic Information Adviser, and Tony Otim whose is in charge of Monitoring and Evaluation.
PILOT AND SCALING GOALS
Reach out to approximately 4000 taxi drivers (approx. 1000 drivers per taxi park), 1000 Boda-Boda riders with stickers by the end of three months
Reach out to 10,000 taxis and 2500 boda-bodas, hence reducing the proportion of RTCs by nearly 24% in the Central, Kampala, Kampala Capital City Centre (KCCC) by the end of Year 1
Reach out to 25,000 taxis and 6250 boda-bodas, hence reducing the proportion of RTCs by approximately 48% in GKMA by the end of Year 2
FOUNDING TEAM
Yusuf Kyambadde - Founder and Director
Sharon Bayiga Natukunda - Co-Founder Project Officer
Paul Maurice Ggowa - Strategic Information Officer
Otim Tony - Monitoring and Evaluation Officer