CUSTOM CHALLENGE; NIGERIA
PROVEN INTERVENTION TO BE DISTRIBUTED
Family planning information through radio-based communication
Learn more about the Custom Challenge and why we only fund ideas that focus on distributing proven poverty interventions.
DISTRIBUTION MODEL INNOVATION
Family Empowerment Media (FEM) is an evidence-based non-profit that enables informed family planning decisions through clear, compelling, and accurate radio-based communication.
The FEM model is simple and transferable to many regions in Nigeria and, eventually, other countries. FEM works with local partners to produce and broadcast radio programming that shifts knowledge, attitudes, and behavior around family planning in Nigeria. The FEM solution is cost-effective because (1) radio programming is cheap in West Africa, and (2) the full-time team is lean - but complemented by part-time surge support when needed.
PILOT AND SCALING GOALS
Reach 2 million listeners, resulting in 40,000 additional women using modern contraceptives
Raise an additional $40,000 during the pilot period
Reach 3.5 million listeners by the end of year 2
FOUNDING TEAM
Anna Christina Thorsheim - Director
Kenneth Scheffler - Director