SOLAR LAMP CHALLENGE; BURKINA FASO
PROVEN INTERVENTION TO BE DISTRIBUTED
Learn more about the Solar Lamp Challenge and how these lamps create enormous benefits for developing world families.
DISTRIBUTION MODEL INNOVATION
Evidence suggests that remittances play an important role in African culture (remittances continue to be a large component of M-Pesa's mobile money transfer business), with poor households receiving a percentages of their monthly income from both international and domestic remittances. Claire de Lune will tap into this market by targeting customers who are wealthier, employed individuals living in regional capitals with rural family members. These customers will be incentivized through promotions and deals that will allow them to purchase solar lights for rural family members and use the well-established bus routes to ship the lights to their families.
Claire de Lune will employ pull marketing by exposing rural communities to the benefits of the lights in order to build demand. The campaign will revolve around getting poorer, rural households to take action by asking wealthier family members for solar lights sold at bus stations, mirroring the current cash or in-kind remittance distribution network. Claire de Lune will build a distribution network of private bus companies that have an international or national bus route; they will help with logistics, product storage in existing and secure storage facilities, and demonstrate customer value through product integration. Bus stations and rural bust stops will serve as demonstration centers to show the lights to create work of mouth marketing and to show off the product benefits to those customers including cell phone charging, brighter lighting, and long-term affordability.
PILOT AND SCALING GOALS
Sell 400 solar lamps during the pilot phase
Sell 3,000 solar lamps by the end of 6 months
Work with 3 partner bus lines by the end of 6 months
Ship 50% of products to rural destinations by the end of year 1
Sell 8,000 solar lamps by the end of year 1
Partner with 8 bus lines by the end of year 1
Andrew Lala - Co-Founder
Tommy Galloway - Co-Founder