SUGAR DADDY AWARENESS CHALLENGE; KENYA
PROVEN INTERVENTION TO BE DISTRIBUTED
Sugar Daddy Awareness classes.
Learn more about the Sugar Daddy Awareness Challenge and how a simple, one-hour “sugar daddy awareness” training could help countless girls avoid pregnancy while still in school, which can lead to entrenched poverty, and build a better life.
DISTRIBUTION MODEL INNOVATION
GirlSmart Education’s mission is to amplify the life outcomes of over 5 million girls across East Africa by enhancing their knowledge of high-risk sexual behaviours, averting early teenage pregnancies and reducing HIV/STI transmission.
GirlSmart will pilot in Kariobangi, Nairobi, a low-income residential area with high rates of teenage pregnancy and HIV prevalence. In its pilot, 250 youth will receive the Sugar Daddy awareness intervention, equipping them with life-changing knowledge about risk profiles. What sets them apart is their hybrid centralised and decentralised distribution model, which allows for both direct internal scale-up and rapid national expansion through an MoU with Kenya’s Ministry of Education. By combining this with their partnership model, where they build recurring relationships with schools and health clinics, they can reach 100,000 youth in just under 2 years.
GirlSmart Education was started in 2025 by Kalori Wesonga and Faith Mutinda. Kalori Wesonga serves as GirlSmart’s Project Manager, while Faith Mutinda serves as Program Coordinator.
PILOT AND SCALING GOALS
250 youth will receive the Sugar Daddy Awareness Intervention within 3 months.
Using 2 peer facilitators, we will distribute 6 proven interventions.
Fundraising an additional $300,000 USD from new donors or investors within three months.
FOUNDING TEAM
Kalori Wesonga - Founder
Faith Mutinda - Co-Founder