CUSTOM CHALLENGE; TANZANIA
PROVEN INTERVENTION TO BE DISTRIBUTED
Improving access to clean water through distribution.
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DISTRIBUTION MODEL INNOVATION
Jibu Tanzania aims to tackle two major issues within East Africa and beyond: unemployment and lack of access to clean water. Their mission is to create affordable access to drinking water through franchised water production sites across Arusha. They will do this by having a water purification machine serving 50,000 people with an associated network of 10 local micro-resellers within an area of 2 kilometers around the production center.
A 2010 demographic and health survey states that 60% of Tanzanians do nothing to treat their water. Most households have no home filtration system and many drink unboiled water. Water is sourced from house taps and outdoor standpipes and has a high concentration of fluoride which, when consumed long-term, can lead to severe physical ailments. Chlorine or sand filters alone do not remove fluoride and other harmful micro-biological pathogens.
Jibu employs reverse osmosis as a water treatment method which allows for all harmful bacteria and parasites to be filtered out as well as 95% of floride. The water will be packaged, sold, and distributed in re-usable containers. Jibu partners with Healing Water International to access water filtration units as they do not manufacture their own. The secret to their prices is the efficiency of a decentralized, hyper-local business model because their focus is on underserved populations living in close proximity of each Jibu storefront.
PILOT AND SCALING GOALS
- Serve 600 customers during the pilot
- Serve 4,000 customers at the end of year 1
- Sell 800 liters of water during the pilot
- Sell 5,333 liters of water at the end of year 1
Tayeb Noorbhai - Managing Directo
Alex van Praag - Operations Manager
Bonaventure Bernard - Sales and Business Development
Giacomo - Marketing and Franchise Officer