SOLAR LAMP CHALLENGE; PAKISTAN
PROVEN INTERVENTION TO BE DISTRIBUTED
Learn more about the Solar Lamp Challenge and how these lamps create enormous benefits for developing world families.
DISTRIBUTION MODEL INNOVATION
In Pakistan, more than 11 million households (approximately 40% of the population) are off-grid. Estimates suggest that 2.3 billion USD is spent annually on lighting through conventional means like kerosene and candles. SABCO Solutions was founded with an intent to bring cost effective solar energy products and solutions to communities through multiple channels and create a last mile distribution mechanism to reach customers and make sustainable impact.
SABCO Solutions recognizes the specific challenges impeding wide-spread solar lamp adoption in Pakistan: an influx of low quality products which decreases trust in all available products, a reluctance to pay higher prices for solar lamps based on this lack of trust, a general lack of awareness of the positive impacts of solar technology, and a lack of data outlining the consumer market in off-grid, rural areas. SABCO Solutions will undertake extensive market mapping and segment products to sell through various channels (low cost lanterns through retail markets, more expensive lanterns with mobile charging through local organizations, and solar home solutions through micro-finance banks).
Their strategy for commercial distribution is a hub and spoke model where local distributors will be responsible for local market development. Distributors will be provided with marketing support and will provide after sale assistance to customers. SABCO Solutions will develop the framework for a PAYGO system to make the products accessible to customers.
PILOT AND SCALING GOALS
- Sell 144 units by the end of the pilot phase
- Work with 6 active outlets by the end of the pilot phase
- Sell 3,500 solar units by the end of year 1
- Work with 62 active outlets by the end of year 1
Fareed Shahid - Founder