SOLAR LAMP; NIGERIA
PROVEN INTERVENTION TO BE DISTRIBUTED
Solar lamps with built-in phone charging capabilities.
Learn more about the Solar Lamp Challenge and how these lamps create enormous benefits for developing world families.
DISTRIBUTION MODEL INNOVATION
Phoenix Solar will distribute affordable solar lamps that provide lighting and mobile phone charging to rural households in five off-grid villages outside of Ibadan South Weest Nigeria. The organization will work closely with women's savings and loans groups and youth corps members who conduct their mandatory national youth service program in remote off-grid communities.
Youth corps members participating in the National Youth Service Program will be recruited for this last mile distribution strategy to identify women's savings collectives popularly called Esusu. In Nigeria, college graduates are expected to work for one year in various parts of the country to help bridge the skills gap particularly in remote locations that have lost manpower due to rural urban migration. They will be trained on the distribution model, marketing to undeserved communities, and communicating behavioral change to potential customers.
Orders will be communicated via text messages or phone calls to Phoenix Solar's operational center in Ibadan. Orders received will be dispatched via buses that ply the routes leading to the pilot villages bi-weekly. Phoenix Solar will form an arrangement with the local bus union to negotiate standard charges for delivering the solar lamps at different locations. Solar lamps will be sold in bulk to the Esusu groups with an option for a bulk discount. They will also be sold directly to group members with an installment payment option with payments guaranteed by the group.
PILOT AND SCALING GOALS
- Sell 500 solar lamps in 6 months
- Distribute lamps in 5 locations in 6 months
- Reach 1,500 individuals during the pilot phase
Adedotun Eyinade - Director
Sola Fagorusi - Strategy Officer