Custom Livestock; India
PROVEN INTERVENTION TO BE DISTRIBUTED
Custom Livestock Challenge
Learn more about the Custom Livestock Challenge and why distributing proven livestock interventions can greatly improve the livelihoods of smallholder farmers.
DISTRIBUTION MODEL INNOVATION
The Paal is reimagining the cow as more than just a livelihood, turning it into an investable asset to unlock economic opportunities for smallholder women farmers.
The Paal turns livestock into an investable asset class to bring better opportunities and economic security for smallholder farmers. The pilot is in Salem and Dharmapuri, Tamil Nadu in India. Unlike others, The Paal treats the farm as not merely an input but as a core product- creating value for farmers, consumers, and investors alike.
The Paal was co-founded by Manali Jain, a graduate student at Harvard University who serves as CEO, and Shivam Johri, COO, with experience in agribusiness and private equity. They met as undergraduates at Shri Ram College of Commerce (SRCC) and combined grassroots insight with strong operational expertise to build a scalable, farmer-first model.
PILOT AND SCALING GOALS
Reach 100 customers.
Distribute 50 proven interventions.
Fundraise an additional $30,000.
FOUNDING TEAM
Manali Jain - CEO
Shivam Johri - COO