CUSTOM AGRICULTURE CHALLENGE; KENYA
PROVEN INTERVENTION TO BE DISTRIBUTED
Livestock health and nutrition products.
Learn more about the Custom Agriculture Challenge and why distributing proven agricultural interventions can greatly improve the livelihoods of smallholder farmers.
DISTRIBUTION MODEL INNOVATION
Fuga (formerly Cherehani Agriculture) leverages an organized network of veterinary doctors to distribute animal health and nutrition products.
The veterinary extension officers use a downloadable application to onboard farmers within their area of work. They schedule visits and order medicine directly through the app. Fuga aggregates this demand to order and supply medicine from manufacturers directly to the extension officers who use them in farms. This model shortens the delivery time from manufacturer to farmer while lowering cost and increasing efficiency.
Fuga was founded in 2019 by Wesley Owiti, Nasreen Ali, Christine Mukiri and Robert Mboya.
PILOT AND SCALING GOALS
Reach 500 farmers by the end of the three-month pilot
Provide vaccination to over 2,000 cattle by the end of the three-month pilot
Raise additional $50,000 by the end of the three-month pilot
Reach 60,000 beneficiaries by the end of year 2
FOUNDING TEAM
Wesley Owiti - CEO
Christine Mukiri - CTO
Robert Mboya - COO
Nasreen Ali - CFO