CUSTOM AGRICULTURE CHALLENGE; KENYA
PROVEN INTERVENTION TO BE DISTRIBUTED
Drip irrigation systems.
Learn more about the Custom Challenge and why we only fund ideas that focus on distributing proven poverty interventions.
DISTRIBUTION MODEL INNOVATION
The Nutri You model seeks to provide smallholder farmers in Busia County, Kenya, with affordable access to a low-cost drip irrigation system through a bundled low-cost irrigation package. This system will allow farmers to irrigate their crops all year round, relieving them of their dependence on rain, thus enabling them to increase local food production. The project has adopted a pay-as-you-go (PAYGO) finance model that offers farmers a micro-leasing option to acquire the system upfront with just a 30% down payment. The farmers then get as two month grace period before continuing to make slow payments over the course of 6 months.
Nutri You strives to create simplicity in agriculture by offering farmers affordable yet practical products and services that simplify their lives and help them grow.
PILOT AND SCALING GOALS
Reach 300 farmers in first three months
2 agents to distribute 35 drip irrigation systems within first three months
Ellen Savude - Project Manager
Laetitia Mukungu - Technical Lead
Haggai Pepela - Operations Lead
Mpumalanga Zwane - Communications Lead