SOLAR LAMP CHALLENGE; UGANDA
PROVEN INTERVENTION TO BE DISTRIBUTED
Solar Lamps.
Learn more about the Solar Lamp Challenge and how these lamps create enormous benefits for developing world families.
DISTRIBUTION MODEL INNOVATION
SoLight partners with rural shopkeepers to drastically increase the use of solar lamps in Uganda through three usage programs: the Daily Rental Program, the Financing Program, and the Direct Sales Program.
The Daily Rental Program serves as the foundation for all of SoLight's partnerships. Through this program, shopkeepers in a shopkeeper network rent out SunKing Eco Model solar lamps for just seven cents per day. This program is popular as it closely mirrors the current reality of most kerosene and candle usage: small daily purchases. It allows families to test, use, and trust a superior lighting source risk-free with zero financial or lifestyle change requirements.
Local demand is stimulated by the Daily Rental Program while risk is reduced for SoLight by providing a period to train, test, and build trust with partners before larger transactions and larger systems are implemented through the Financing Program and Direct Sales Program. When a SoLight representative is completing bi-weekly shopkeeper visits, users will have the option of purchasing solar products outright. This reduces the inventory SoLight needs to hold and drastically reduces risk by preventing solar products from going missing. Shopkeepers will receive a commission for any of their customers who purchase a solar product directly during one of SoLight's "rolling promotions".
PILOT AND SCALING GOALS
- Engage 10 shopkeepers and sell 75 lamps during a three month period of refining the model
- Engage 100 shopkeepers and sell 1,100 lamps during the pilot phase
- Engage 350 shopkeepers and sell 4,000 lamps by year 1
- Engage 2,150 shopkeepers and sell 28,000 lamps by year 2
FOUNDING TEAM
Adam Cameron - Co-Founder, Managing Director
Dorothy Lsoto - Co-Founder, Operations Director
Steffen Wassler - Co-Founder, Advisor
Vianney Tumwesige - Co-Founder, Advisor