Resources for a Sugar Daddy Awareness Campaign

"Sugar daddy awareness" classes reduce unplanned teenage pregnancy and HIV infection. The intervention is proven in randomized control trials to reduce teenage pregnancy and HIV infection rates by 28%.

In this intervention, a field worker facilitates a one-hour class discussion with 8th grade girls on the risks of dating older men. Older men have higher HIV infection rates, and are more likely to pressure against safe sex practices.

D-Prize will fund an entrepreneur who can take on our sugar daddy awareness challenge and teach this class to girls in sub-Saharan Africa.

Understanding the Intervention

Sara: a role model for African girls as they face HIV/AIDS: The sugar daddy awareness class was initially part of a larger UNICEF communication initiative. This book chapter describes the original initiative, and the research and behind the program.

Do teenagers respond to HIV risk information? Evidence from a field experiment in Kenya: The evidence supporting this intervention comes from a study, published in 2011. Understanding this study is critical to replicating an effective campaign.

Resources for launching an initiative

Class script: This document outlines the original class curriculum used in the 2011 study. D-Prize recommends closely following this script in your own classes.

Class video (large 1 GB option) (smaller 300 MB option): The original class also included a 20 minute animated video. Use the links above to download (a preview in your browser is likely not possible).

Supplementary comic book (135 MB): In some cases, showing a video in class may not be practical. In these instances, you may consider instead using this comic book, which tells the same story as in the video. Use the link above to download (a preview in your browser is likely not possible).

Class discussion guide: Following the class video, this is a suggested set of discussion questions.